Managing Partner, Conversion Sciences
"Sponsored Products: How To Be Sure It Will Not Hurt Business"
Conversion Scientist Brian Massey will show a proven process to answer the following questions:
– How can you discover if sponsored products are cannibalizing sales?
– How can you optimize the ad revenue from sponsored products?
– How do you test the effect of sponsored products on findability?
– What characteristics should you optimize?
Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it.
The company he founded in 2007, Conversion Sciences, was one of the first agencies focused exclusively on website optimization. He is the author of the Amazon Marketing best-seller Your Customer Creation Equation and trains marketing teams at companies like IBM. He has spoken at UT Austin,Texas A&M and Baylor. He created the highly regarded blog The Conversion Scientist blog, and has columns at online magazines ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute.