Louisa Chen

Chief Financial Officer, Sole Society

Louisa’s role goes far beyond that of a traditional CFO. Sole Society – a DTC brand specializing in women’s shoes, handbags and accessories – has enjoyed large success thanks to her ability to blend two major requirements.

In addition to complex analytical calculations (around incrementality testing and true ROI), Louisa drives its digital media strategy; including personalization, tracking and brand. Join us to discover her data-driven approach to decision making.

Did you know? Prior to joining Sole Society, Louisa held a variety of positions in asset management and investment banking, including with Guggenheim Investments, Barclays and Lehman Brothers.

speaking at:

Check out Other Speakers

Jordan Witmer

Performance Marketing, Johnson & Johnson

Doug Mitchell

General Manager, Media at Wayfair

Lydia Parnes

Partner, Wilson Sonsini Goodrich & Rosati

Sumita Kar

Director of Customer Success, Crealytics

Want to stay in the loop?

Sign up to receive updates when we release speakers, upcoming webinars & more.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.