Speaker

Louisa Chen

Chief Financial Officer, Sole Society

Louisa’s role goes far beyond that of a traditional CFO. Sole Society – a DTC brand specializing in women’s shoes, handbags and accessories – has enjoyed large success thanks to her ability to blend two major requirements.

In addition to complex analytical calculations (around incrementality testing and true ROI), Louisa drives its digital media strategy; including personalization, tracking and brand. Join us to discover her data-driven approach to decision making.

Did you know? Prior to joining Sole Society, Louisa held a variety of positions in asset management and investment banking, including with Guggenheim Investments, Barclays and Lehman Brothers.

speaking at:
1:00pm

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