A few years ago, Scott Galloway posited that Amazon’s push for retail media would become a sales tax everyone had to pay. As Galloway predicted, retail media has grown exponentially to become one of the largest advertising channels. But, has retail media in fact become a sales tax for brands, or is it a new opportunity for growth?
In our next instalment of New York Know Go, Crealytics’ Andreas Reiffen and Jordan Witmer (Johnson & Johnson) will tackle this question. We’ll discuss how brands can leverage retail media to gain a competitive advantage and tackle the operational hurdles brands face when executing retail media campaigns with different retailers and marketplaces.