Lydia Parnes knows a thing or two about the regulations that retailers must adhere to in retail media and site monetization. As Director of the Bureau of Consumer Protection (BCP) at the Federal Trade Commission (FTC), she oversaw privacy and data security enforcement and developed the FTC’s approach to online advertising. Today, she is Partner at Wilson Sonsini Goodrich & Rosati where she represents companies in complex regulatory investigations and gives advice on complying with federal, state, and global privacy and data protection laws.
As more and more retailers join the retail media sphere and harvest the power of intelligent technology to increase site monetization, more attention needs to be paid to abiding by local, national, and global regulations. We are thrilled to have Lydia help illuminate the seemingly murky world of retail media and site monetization regulation.
Together with Crealytics CEO Andreas Reiffen, Lydia will explore the legal guidelines surrounding Sponsored Product Ads and site monetization.
Together, we will:
• Craft a specific definition of sponsored advertising
• Answer whether or not sponsored product ads must legally be marked as “promoted”
• Tackle macro legal issues facing ecommerce marketers in the retail media space