What we learned:
While digital marketing channels (e.g. Google and Instagram))increasingly evolve into sales channels, the role of physical stores may go the other way: from a sales to a marketing channel. As writer Doug Stephens asserts:
“...physical retail is no longer simply a product distribution strategy — it’s a customer acquisition strategy or which there is an inherent and attributable return of value.”
What we learned:
Both Shopify and Amazon create ecosystems around them. But only one tries to capture the value from its ecosystem through intermediation. In this article, Ben Thompson differentiates Platforms and an Aggregators.
What we learned:
Here are two of several arresting statistics from the article.
- A full 96% of US online shoppers buy on marketplaces
- A survey on the go-to sites for online shoppers yields a surprising result: eBay ranks among the least popular!
Kate has several years' executive experience at brands like New Look, Warehouse Fashions and Topshop. We caught up with her to discuss the future of DTC, eCommerce strategies and more.
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How do you replicate an online retailer's runaway success in Britain and Europe for the US market? We spoke to Commercial Director, ASOS US, Marc Lupinacci, to find out.
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Did you know that, as a publisher, you face near-invisible challenges that limit your opportunities, or worse yet, reduce profits? Read on to discover five hidden problems with SPA advertising.
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