What we learned:
In the U.S., Amazon’s retail media revenues will grow by 53% this year, reaching $11 billion - around 9% of the country's digital ad spend. Read the full report here!
What we learned:
In April this year, Digiday surveyed 71 media buyers in order to discover which retailers they were buying ads from. The results showed that after Amazon - which leads the way -Walmart led the "best of the rest," followed by eBay, Target and then Kroger. Read the full article here.
What we learned:
Did you know that seven of the world's most valuable companies globally are now based on a platform business model?
"More than 30% of global economic activity — some $60 trillion — could be mediated by digital platforms in six years’ time, according to a McKinsey research report, and yet experts estimate only 3% of established companies have adopted an effective platform strategy.”
How can single-brand retailers succeed in the shadow of the platform economy? This article explores the opportunities and pitfalls associated with selling through online marketplaces.
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This week's roundup includes a superb article from The Business of Fashion. You'll also find eye-watering statistics around changes to online retail (eConsultancy), and musings on the power of platforms (Ben Thompson's Stratechery blog).
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Discovery shopping expert Zulily works with partners to create successful "discovery shopping" campaigns. We caught up with Head of Integrated Marketing and Partnerships, Brian Doherty, to learn how they empower global and boutique brands - from sampling programs to co-op marketing funds.
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