What we learned:
In the U.S., Amazon’s retail media revenues will grow by 53% this year, reaching $11 billion - around 9% of the country's digital ad spend. Read the full report here!
What we learned:
In April this year, Digiday surveyed 71 media buyers in order to discover which retailers they were buying ads from. The results showed that after Amazon - which leads the way -Walmart led the "best of the rest," followed by eBay, Target and then Kroger. Read the full article here.
What we learned:
Did you know that seven of the world's most valuable companies globally are now based on a platform business model?
"More than 30% of global economic activity — some $60 trillion — could be mediated by digital platforms in six years’ time, according to a McKinsey research report, and yet experts estimate only 3% of established companies have adopted an effective platform strategy.”