On-demand

Push and Pull: Crafting a full funnel Retail Media brand strategy

Brands face many tough eCommerce decisions. Retail Media offers huge potential, but getting it wrong makes for a frustrating, unprofitable, wasted efforts. This webinar takes a deep dive into all things brand-side. Join Dan Ucko (Pepsi) and Ajay Kapoor (Helen of Troy) as they talk omni-channel, better ad budgets, and measuring a media investment’s incremental impact.

Speakers

Ajay Kapoor
VP Global Marketing, Helen of Troy
Dan Ucko
eCommerce Marketing, Pepsi
Andreas Reiffen
CEO & Founder, Crealytics

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