Blog

Latest Updates

NYKG's Retail Media Roundup: Stuff We Read This Week

By

on

July 17, 2019

With so many developments and perspectives on retail media it can be hard to keep up. With that in mind, we've curated our favorite reading (and summarized each piece): just for you. It might be a blog, white paper or podcast – but whatever it is, it’s worth diving in to.

Read more
NYKG Meets: Andrew Jacobs - Director of Ecommerce, Jam Paper & Envelope

By

on

July 16, 2019

Andrew Jacobs reinvented JAM Paper & Envelope – an office supplies specialist – for the online age. The Director of Ecommerce caught up with us to discuss winning on Amazon, Sponsored Product Ads and the future of the marketplace model.

Read more
Co-op Marketing's Top 5 Challenges in 2019: Retailers' Edition (Part 2)

By

on

June 4, 2019

In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this final part, we will examine the balance of trust and transparency required for a healthy co-op campaign to thrive, campaign frameworks, and value-adding efforts.

Read more
Co-op Marketing's Top 5 Challenges In 2019: Retailers' Edition (Part 1)

By

on

June 4, 2019

In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this part, we will look at partner qualification, overcoming reluctance, and processes.

Read more
Co-op Marketing's Top 5 Challenges in 2019: Brands' Edition (Part 2)

By

on

June 4, 2019

In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. This is the second part, and we will examine the challenges associated with communication, collaboration, budgets, and even brand safety.

Read more
Co-op Marketing's Top 5 Challenges In 2019: Brands' Edition (Part 1)

By

on

June 4, 2019

In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this first part, we will examine the challenges associated with tracking, verification, and unoptimized processes.

Read more
Collaborate to Accumulate: Retailers, Revenue and Digital Co-op Marketing

By

on

June 7, 2019

Retailers and brands are missing out on potential revenue and efficiency. Why? Because they aren't pursuing opportunities presented by digital co-op! Here's why...

Read more
Retail Media in the Age of Performance Advertising

By

on

June 4, 2019

The retail media market needs a paradigm shift. Sponsored Product Ads (SPA) represent a key component of this arena, and fuel the need for its change. This article addresses what Sponsored Product Ads are, their current status, why retailers and brands should pay close attention – and why the landscape requires a serious shake-up.

Read more
4 Reasons Retailers Should Care About Co-Op Marketing

By

on

April 30, 2019

In this week's post we discuss digital co-op budgets...and their advantages for retailers.

Read more