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Order from Chaos: Technology’s Role In the Modern Retail Co-op

By Luke Metcalfe

on

August 22, 2018

Retailers and brands alike are missing out on the opportunity to co-ordinate media strategies and ROI. Learn more about executing a modern, digital retail co-op here.

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Co-Opportunity! How Amazon Changed Expectations

By Luke Metcalfe

on

August 6, 2018

Before Amazon came along, marketers considered co-op advertising to be a necessary blackhole. Not any more...

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Shifting Landscapes, Big Opportunities: Brands and Digital Co-op

By Luke Metcalfe

on

June 27, 2018

What is the relationship between brands' co-op dollars and ad performance?

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4 Reasons Retailers Should Care About Co-Op Marketing

By Luke Metcalfe

on

June 13, 2018

In this week's post we discuss digital co-op budgets...and their advantages for retailers.

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Sponsored Product Ads & Co-op Advertising: The Perfect Match

By Luke Metcalfe

on

September 12, 2017

Every day, millions of them show up online. Learn more about them in today's blog.

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