Latest Updates

Co-op Marketing's Top 5 Challenges in 2019: Retailers' Edition (Part 2)

By Nikolai Lien

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May 24, 2019

In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this final part, we will examine the balance of trust and transparency required for a healthy co-op campaign to thrive, campaign frameworks, and value-adding efforts.

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Co-op Marketing's Top 5 Challenges In 2019: Retailers' Edition (Part 1)

By Nikolai Lien

|

May 17, 2019

In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this part, we will look at partner qualification, overcoming reluctance, and processes.

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Co-op Marketing's Top 5 Challenges in 2019: Brands' Edition (Part 2)

By Nikolai Lien

|

May 1, 2019

In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. This is the second part, and we will examine the challenges associated with communication, collaboration, budgets, and even brand safety.

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Co-op Marketing's Top 5 Challenges In 2019: Brands' Edition (Part 1)

By Nikolai Lien

|

April 26, 2019

In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this first part, we will examine the challenges associated with tracking, verification, and unoptimized processes.

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Collaborate to Accumulate: Retailers, Revenue and Digital Co-op Marketing

By Nikolai Lien

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April 24, 2019

Retailers and brands are missing out on potential revenue and efficiency. Why? Because they aren't pursuing opportunities presented by digital co-op! Here's why...

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Retail Media in the Age of Performance Advertising

By Nikolai Lien

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April 24, 2019

The retail media market needs a paradigm shift. Sponsored Product Ads (SPA) represent a key component of this arena, and fuel the need for its change. This article addresses what Sponsored Product Ads are, their current status, why retailers and brands should pay close attention – and why the landscape requires a serious shake-up.

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4 Reasons Retailers Should Care About Co-Op Marketing

By Nikolai Lien

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June 13, 2018

In this week's post we discuss digital co-op budgets...and their advantages for retailers.

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