The only event solely dedicated to

Retail Media. Sponsored Product Ads. Performance Advertising.

October 3, 2019 | UNION PARK, New york city

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About

The Event

As Google and Amazon continue to dominate the shopping experience, brands and retailers must come together to find new ways to compete. That’s why in October 2018, we hosted our inaugural conference: New York KnowGo - a one-day event that was all about helping brands and retailers learn how to better collaborate to win.

The event brings together over 250 members of this community of strategist and practitioners under one roof for lively and highly targeted conversations.

Last year’s event was attended by over 120 delegates representing 90 different brands, including 17 of the top 50 US ecommerce retailers.

At this year’s event we will be welcoming over 250 attendees and provide a highly focused agenda with greater emphasis on first party research, strategy, and actionable insights.

At the event, you will find ways to scale up Co-op partnerships, improve site monetization programs and net worth with retail media experts.

About

Why Attend NY KnowGO?

NY KnowGO drives strategic know-how, tactics and networking in retail media. Don't expect another vendor sales conference. Instead, we unite wholesale brands, retailers and tech providers in an open forum. You’ll get to discover and consolidate vital best practices.

A one-day event, NY KnowGO helps brands and retailers find new ways to collaborate and compete. We’ve handpicked 250+ experts to educate, inform and entertain you. Admission is free for both of the above groups.

Unmissable Keynote Speakers

This year’s theme is “Challenging the Status Quo” - via data-driven narratives and razor-sharp insight. Nate Silver re-wrote the U.S.’s cultural and political landscape. Christopher Wylie’s exposé of Cambridge Analytica shattered social media illusions.

Expert Panels Exploring Innovation in Retail, Brands and Amazon

Our experts get granular on retail media and sponsored ads. They also share some of the hard lessons learned along the way. Hear debates on build-vs-buy, internal negotiations and measurement challenges. Each panel explores the nerdy aspects that make this space so interesting.

Breakout Sessions that define best practices

Examine specific topics within the retail media and sponsored ads universe. You’ll get actionable advice from industry experts and peers.

Meet hundreds of like-minded practitioners

Surround yourself with people who share your challenges and know your pain. Retail media evolves constantly. At NY KnowGO you can connect and converse with peers to ensure you stay ahead of the curve. No matter who you represent: we offer a friendly, informal environment.

Who will attend?

2019 Attendees

Schedule

NY KnowGO 2019 Agenda

9:00 AM
60 min
Breakfast & Registration
10:00 AM
30 min
Challenging the status quo
Andreas Reiffen
CEO & Founder of Crealytics

Andreas kickstarts our first session by introducing the event and its purpose. You’ll hear first party research, collected from over 100 retail and wholesale senior marketers, as to what’s holding back retail media from achieving its potential. From measurement challenges, inter-company squabbling, and technology limitation, expect to learn how retailers and brands must challenge the status quo in order to thrive and win in this new economy.

10:30 AM
60 min
Opening Keynote Panel
Perspectives 2020: The Future is Collaboration

What does the future hold for eCommerce retail? We’ve invited four senior leaders at the top of the retail game to share their insights and opinions. Each offers a different perspective. You’ll find a multi-brand retailer, a marketplace representative, an agency CEO and a single-brand specialist. Expect an exploration of how these four pillars of the retail community must collaborate in new ways to compete and win.

Featuring:
Nuno Pedro
EVP Global Marketing
Technology, Calvin Klein
Tim Ringel
Global CEO, Spring Studios & 
Ex-CEO, Reprise Media
Andreas Antrup
VP Data & Advertising,
Zalando
11:30 AM
30 min
Dedicated Panel
Brands – Finding the perfect balance

In the marketplace economy, brands have an incredible number of opportunities to connect directly with their consumers…so why has this created more challenges than it's solved? Our dedicated panel addresses the dynamics involved in managing a direct to consumer business alongside wholesale commitments and marketplace sales channels.

Featuring:
Louisa Chen
CFO, Sole Society
Ajay Kapoor
VP Global Marketing,
DTC, UX, Helen of Troy
Amie Borges
VP Sales, 7 For All Mankind
Kate Walmsley
Digital & Ecommerce Director,
New Look
Moderated by Dave Goulden
CPO, OneMarket
12:00 PM
60 min
Lunch and Networking Break
1:00 PM
45 min
Keynote Speaker
Nate Silver: Trump, Data Science, and Everything in Between
Nate Silver
Founder, FiveThirtyEight.com

The founder of FiveThirtyEight.com will cover a spectrum of subjects, with each one more fascinating than the last. Expect hard hitting analysis and scarily accurate predictions.

1:45 PM
45 min
Breakout Sessions

Grab and pen and notepad: it’s time to sharpen your skillsets. We run each of these groups in parallel. Just pick the one you’ll find most valuable:

Breakout Session A
Co-opportunity! Answering the $42 billion question

Brands and retailers have used offline “co-op” budgets for over a century. Only now, though, has its online equivalent picked up traction. Digital co-op may be worth up to $42 billion. This breakout panel will educate you about co-op’s best practices, and the tricky topic of measuring spend performance.

Breakout Session B
Revealed: Five hidden problems with your sponsored ad program

What if we told you that today’s SPA programs come with a surprising number of shortcomings? Did you know that publishers face near-invisible challenges that limit your opportunities, or worse yet, reduce profits? And that brand advertisers have a lot more options in terms of channel execution and data exchange than it initially appears?  This session will explore how to avoid any beginner pitfalls and maximize your SPA opportunity.

Breakout Session C
Navigating the Amazon Jungle

Amazon seems to be making changes to its advertising program at a reckless speed. Many of these promise great results, but how can you be sure you’re getting incremental revenue growth?  This session will introduce you to the latest Amazon marketing opportunities, and teach you how to find safe passage through this ever-changing space.

2:30 PM
30 min
Networking Break
3:00 PM
30 min
Dedicated Panel
Retail: How to Stand out from the crowd

The platform economy continues to flex its muscles. As it does, traditional eCommerce retailers have had to transition across all aspects of their business. But this change has yet to be defined. How can retailers reinvent themselves to take advantage of a new framework We’ll discuss how with the help of several, heavyweight retail experts.

Featuring:
Jon Craner
Head of Co-op Advertising,
Overstock
Brian Doherty
Manager of Media and
Partnerships, Zulily
Nathaniel Brogadir
Chief Business Officer,
Delivery.com
Marc Lupinacci
Market Lead,
ASOS U.S.
Moderated by Michael Ouellette
VP Business Development, Crealytics
3:30 PM
30 min
Dedicated Panel
Amazon – Leveling The Playing Field

Amazon has breathed life into hundreds of businesses shrewd enough to use it “properly.” In this respect, the Seattle-based behemoth has leveled the playing field in a way that other channels haven’t. Meet some of the brands who succeeded against larger, more established players – and learn what they do to keeping winning.

Featuring:
Andrew Jacobs
Director of
eCommerce, JamPaper
Irene Kögl
Head of Global Digital Marketing,
Crealytics
Mike Cangi
‍‍
Co-founder,
United By Blue
Moshe Melamed
‍‍
COO, Modway Furniture
Moderator by Kyle McWhirter
General Manager, Spotlight by
MediaLink
4:00 PM
45 min
Keynote Speaker
Q&A with Chris Wylie: Crooked data, fashion forecasts and the alt-right, and cambridge analytica
Chris Wylie
Data Scientist & Director of Research, H&M

Millennial whistle-blower Chris Wylie shocked the world by breaking the Cambridge Analytica scandal.  At NYKG19, we’ll ask him about “weaponized” algorithms, and the triangle of data, fashion and the alt-right. Now H&M’s Chief Data Scientist, expect a whirlwind of insight from the man who flipped government and state attitudes to data misuse upside down.

4:45 PM
15 min
Closing Remarks – Andreas Reiffen
Andreas will close action-packed day with a brief coda.
5:00 PM
Cocktail Reception

SSSSHHHHHHH!  Downstairs there’s a speakeasy serving cocktails and small snacks – a perfect end to a day filled with insider knowledge and tradecraft sharing.

9:00 AM
60 min
Breakfast & Registration
10:00 AM
30 min
Challenging the status quo
10:30 AM
60 min
Opening Keynote Panel
Perspectives 2020: The Future is Collaboration
11:30 AM
30 min
Dedicated Panel
Brands – Finding the perfect balance
12:00 PM
60 min
Lunch and Networking Break
1:00pm
45 min
Keynote Speaker
Nate Silver: Trump, Data Science, And Everything
Nate Silver
Founder, FiveThirtyEight.com

The founder of FiveThirtyEight.com will cover a spectrum of subjects, with each one more fascinating than the last. Expect hard hitting analysis and scarily accurate predictions.

1:45 PM
45 min
Breakout Sessions
2:30 PM
30 min
Networking Break
3:00 PM
30 min
Dedicated Panel
Retail: How to Stand out from the crowd
3:30 PM
30 min
Dedicated Panel
Amazon - Leveling the playing field
4:00 PM
45 min
Keynote Speaker
Chris Wylie: Crooked Data, Fashion Forecasts and
the alt-right, Cambridge Analytica
4:45 PM
15 min
Closing Remarks - Andreas Reiffen

Andreas will close an action-packed day with a brief coda.

5:00 PM
60 min
Cocktail Reception

SSSSHHHHHHH!  Downstairs there’s a speakeasy serving cocktails and small snacks – a perfect coda to a day filled with insider knowledge and tradecraft sharing.

Get Inspired

Meet Our Keynote Speakers

Nate Silver
Founder, FiveThirtyEight.com
Learn More
Chris Wylie
Data Scientist & Director of Research, H&M
Get Inspired

Meet our keynote speaker

Nate Silver
Founder, FiveThirtyEight.com
Author, The Signal and The Noise
Learn more

250

Attendees in 2019

100+

Different brands

25

Top 50 US retailers
Schedule

2019 Agenda

9:00 am
60 min
Breakfast & Registration
10:00 am
30 min
Andreas Reiffen
A New Era of Collaboration
As a Google and Amazon continue their attempt to dominate the shopping experience, brands and retailers need to come together to find a new way to collaborate and compete. Let's find out how.
10:30 AM
60 min
Keynote Speaker | Panel
Precis: Perspectives 2020: What the future holds for ecommerce retail as told from the perspective of a major retailer, brand, platform, and technology vendor.
Each speaker will have 10 minutes for remarks, followed by a 20-minute panel discussion.
11:30 am
30 min
Brand Panel
Precis: Discuss the dynamics involved in managing a DTC business while balancing wholesale commitments, Amazon spend, and platform opportunities.
12:00 pm
60 min
Catered Lunch
1:00 pm
45 min
Keynote Speaker
NATE SILVER,
Founder and CEO of FiveThirtyEight.com
Topics to include President Trump, politics, data science.  Specifics TBD.
1:45 pm
45 min
Breakout Sessions
Attendees are split into three breakout groups, to be run parallel.
Track One: The $42B Digital Co-opportunity
Track Two: Blurred Lines: Are Marketers Selling Consumers Search Results or Sponsored Ads?
Track Three: Amazon-themed topic
2:30 pm
30 min
Networking Break
3:00 pm
30 min
Retail Panel
Precis: The transition from ecommerce retailer to retail platform is still being defined. How can retailers reinvent themselves to take advantage of the opportunities afforded via site monetization and marketplace sales?
3:30 pm
30 min
Amazon Panel
Precis: Amazon has given opportunities to businesses and individuals to level the playing field in ways that other channels have not. Hear success stories from small-time brands that were able to take on the established players, and win.
4:00 pm
45 min
Keynote Speaker: TBA
4:45 pm
15 min
Closing Remarks
Andreas Reiffen
5:00 pm
Cocktail Reception
Venue

Union Park

5 – 7 East 17th Street
New York, NY - 10003

This year’s NY KnowGO has an extra special location. We can’t wait to meet you at Union Park – one the city’s most iconic venues. You’ll find everything you need here to compliment your day. Expect wide, sweeping spaces and bright, clean designs.

Interested in being a speaker or sponsor?

Get in touch

Sponsors

Meet Our Sponsors

Scores of retailers depend on OneMarket for its integrated tech platform. The leader in customer data activation empowers users to both acquire new customers – and dramatically increase the lifetime value of existing ones. Don’t miss CEO Dave Goulden who will moderate the afternoon’s brand panel.

Got questions?
We've got answers.

What is NY KnowGo about?

Who should attend NY KnowGo?

Why should I attend?

How much is it to attend?

Can I get a group booking deal?

Can I get a refund if I can't make it?

Can I swap my ticket with a colleague?

What happens if the event is canceled or postponed?

Where can I sign up to find out more about the agenda, topics and speakers?

I would like to partner with the event, how can I do that?

Can I put forward a speaker proposal?

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Will there be food?

How can I find out more about Crealytics?

If you have any further questions, feel free to reach out to mark@nyknowgo.com.