Keynote Speaker

Scott Galloway
Clinical Professor of Marketing, NYU Stern & Founder L2

"As Amazon, Apple, Facebook, and Google battle for supremacy, where does that leave the rest of the e-commerce and retail world? At [New York] Know Go, I’ll address that question and more. Come to [New York] Know Go to learn from brands, retailers, co-op marketers and agencies how best to suit up and compete with the giants.”

October 10, 2018

Sponsored Product Ads (SPAs), Co-op Marketing and Retail Media Insider event

Get the latest insights

“[New York] Know Go is a unique opportunity for retailers, brands and agencies to network and share knowledge about Co-op & Sponsored Products"

- Marco Steinsieck, Manager eCommerce & Site Monetization

The Foundry - NYC

A warm industrial aesthetic event venue located in Long Island City, New York City.

October 10, 2018

Join this one-day insider gathering for conversation, debate and networking.

Limited Tickets

Request your invitation now, with exclusive pricing for retailers and brands.


Event Attendees

Trusted by Industry Experts

"[New York] Know Go is a unique opportunity for retailers, brands and agencies to network and share knowledge about Coop & Sponsored Products"
Marco Steinsieck
Manager eCommerce & Site Monetization
"Sponsored Product Ads turned into an extremely significant revenue generator for leading marketplaces as they play a growing role in the marketing efforts of both merchants and brands."
Dan Chen
CMO and VP Business Development Mabaya


[New York] Know Go
October 10th at The Foundry

Wednesday | 10 October 2018

9am - 10:15am


10:15am - 10:30am

Welcoming Remarks

10:30am - 11:30am

Keynote Panel – Google vs. Amazon: The Hidden DNA Link of the Converging Giants

Speaker: Scott Galloway

11:30am - 12:00 noon

Brand Panel Discussion: The Role of Retail Media in the Marketing Mix of Leading Brands
3 US based leading brands emerge in an open conversation among seasoned peers for a closer look at today's retail marketing mix.

Moderated by Joe Mandese (MediaPost)

Interested to join the conversation as a panelist? Submit your application to

12:00pm - 1:00pm

Lunch Break – Networking

1:00pm - 2:30pm

How To Connect Brands To Consumers

Jerome Cochet (Zalando)
Jackson Jayanayagam (Boxed)

Retail Panel Discussion: How Can Retail Marketers Support Their Vendors While Better Monetizing Their E-commerce Stores?

Moderated by Dave Goulden (OneMarket)

Interested to join the conversation as a panelist? Submit your application to

2:30pm - 3:00pm

Interactive Work Session
"Ensuring The Value of Sponsored Products And Realizing Business Impact"

Facilitated by Brian Massey (Conversion Sciences)

3:00pm - 4:00pm

Humans Are The Next Platform

Geoffrey Woo (HVMN)

Why Burning Man Isn't What You Think It Is, And What It Has To Teach Us About Customer Relationships

Chris Taylor (Mashable)

4:00pm - 4:30pm

Refreshments – Networking

4:30pm - 5:30pm

Tech /Agency Panel Discussion: How Can Technology Support The Future Needs Of Co-op Marketing And Sponsored Products?

Moderator: Nathaniel Brogadir (formerly at Criteo, currently at

Interested to join the conversation as a panelist? Submit your application to

5:30pm - 6:30pm

Cocktails – Networking

Day 2  |  Saturday 13, November

10am - 10:30am


2:00 pm

Coffee Brake

2:30 pm

Meet and Greet with Speakers

4:00 pm

Coffee Brake


Questions & Answers by Luis Colbet

5:30 pm

Closing Event



Breakfast & Registration

Andreas Reiffen, Founder, [New York] Know Go
Opening Remarks

A New Era of Collaboration
As a Google and Amazon continue their attempt to dominate the shopping experience, brands and retailers need to come together to find a new way to collaborate and compete. Let's find out how.


Scott Galloway, Clinical Professor of Mktg, NYU Stern
The State of Commerce: 2018

The Digital Co-op Opportunity - Growth through collaboartion
Irene Kögl, Head of Digital Marketing, Crealytics
An exploration of tactics and strategies for brands and retailers in co-op advertising.

About 80% of today’s co-op advertising dollars arespent offline. However, most retailers spend the vast majority of their addollars digitally. How can retailers close that gap and make their co-opdollars go farther?


Catered Lunch


Jerome Cochet, Global MD Media, Dunnhumby
How to Connect Brands to Consumers


Jackson Jeyanayagam, CMO, Boxed
Delivering Wholesale with Heart: The Millennial's Path to Purchase

Panel Discussion
Co-opportunity - Shifting Landscapes & Big Opportunities in Retail Media

Co-op advertising was seen by brands as an unmeasurable yet necessary part of the retail mix. Then, of course, Amazon came along and upended expectations of the normal brand-retailer relationship. Now, it's all about transparency, measurability, and crafting new innovations in partnering.

Thomas Kozak, GM Site Monetization, Sears
Scott Hames, former CMO, Bed Bath & Beyond
Marco Steinsieck, Manager e-commerce and Advertising, Staples
Jerome Cochet, Global MD Media, Dunnhumby (ex SVP Advertising, Zalando)

Moderated by Nathaniel Brogadir, VP, (ex Criteo)

Brian Massey, Managing Partner, Conversion Sciences
Interactive Work Session - Measuring the Business Impact of Sponsored Product Ads

Bring your #2 pencil and TI calculators. It's time to get your nerd on.


Networking Break

Geoffrey Woo, Founder, HVMN
Humans are the Next Platform – Optimize your Mind, Body and Soul

Chris Taylor
, Journalist, Mashable Digital Media
Why Burning Man Isn't What You Think It Is, And What It Has To Teach Us About Customer Relationships

In a departure from traditional tactical knowledge sharing, these speakers will help you spark your creative thinking and inspire you with their unique viewpoints and thoughtful perspectives.

Panel Discussion
How Can Technology Challenge the Future of Co-op Marketing and Sponsored Products?

Sponsored product advertising and co-op media have proven to be resistant to the normal efficiencies found by applying technology. Yet the ongoing adoption of AI and improvements in measurability means that solutions are starting to become clear.

Dave Goulden, SVP Product Strategy and Retail Partnerships, OneMarket
Joe Henson, SVP Product & Platform, Triad Retail Media
Tim Ringel, President, Reprise Media
Cedric Deniau, CTO, Crealytics

Moderated by Joe Mandese, Editor-in-Chief, MediaPost


Andreas Reiffen, Founder, [New York] Know Go
Closing Remarks


Cocktail Reception

Interested to join the conversation as a panelist? Submit your application to

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The Foundry, NYC

October 10, 2018

Limited Tickets!


Our inaugural event will take place at The Foundry, a breathtakingly warm industrial aesthetic gathering place, perfect for digging in and sparking conversations about the bold future unfolding before us.

Get directions




When and where does [New York] Know Go take place?

This event will take place on October 10th, 2018.
This year's venue is The Foundry, 42-38 9th Street, Long Island City, NY 11101.

Why should I attend?

Exceptional content
There will be exceptional keynotes and panel discussions by industry leaders as well as well-known figures from the digital marketing and Co-op space. Moreover, you will learn a vast amount about sponsored product ads and disruption within the Co-op marketing environment. 
Invaluable connections
You won’t just get the chance to network with our phenomenal speaker line-up. Be prepared  to meet both brands and retailers – booking private meeting rooms is included with the purchase of the VIP ticket.
Impeccable industry insights
Both attendees and speakers have been selected due to their strong background in their relevant industries. This is a unique chance to mingle and exchange ideas with great minds.

How much does a ticket cost?

Our ticket options range from $899 to $2499.
You can find more information on our tickets page.

Can I apply for complimentary tickets?

Yes, there is a limited amount of complimentary tickets available for multi-brand retailer and brand manufacturers. For more information, please fill out the form on our tickets page.

Can I invite my vendors and clients?

Absolutely. In cases where additional invitees can provide an unique value to the event, feel free to contact us for a chance to redeem discounted tickets. For further information, please email us at:

Can I speak at the event?

If you feel that you are a great extension to the speaker lineup, we are excited to hear from you! Please email us at:

How can I sponsor the event?

To secure an unique placement at the conference along with participation at the networking dinner, please email us at:

If you have any further questions, you can reach out to