Want smarter retail media? You’ve come to the right place.

NY KnowGO represents the very best in strategic know-how, tactics and networking for retail media.

We host regular webinars and events dedicated to better collaboration and bigger revenues.

Think of it as an insights factory for wholesale brands and retailers.


Upcoming Webinar

Retailer Owning Tech vs Using Third Party: Why you should leverage your own Monetization Technology

Wednesday | May 19, 2021 @ 3PM ET

About NY KnowGO

Beginning in April 2021, NY KnowGO is back with more illuminating speakers and content. In October 2020, we went virtual with Retail Media Month. Hundreds of brands and retailers joined our series for an in-depth look at Retail Media & Site Monetization.

In 2021, we’re back with more. Each webinar will have its own specific focus, so whether you’re a brand looking for advice on assortment strategy, or a retailer struggling to monetize your site, you’ll find crucial insight.

Get more details on each webinar below – sign up to get them straight to your inbox.

Brilliant Speakers

Our speakers are leading experts in a variety of fields, all intersecting in Retail Media. From former Director of the Bureau of Consumer Protection Lydia Parnes to Jonathan Craner, Senior Director of Media Partnerships at Overstock, our speakers are veterans of their industries with wealths of knowledge.

Insight content

You’ll walk away from each webinar with key insights to crucial questions in Retail Media and site monetization -- from “Should I own my own tech?” to “Am I 100% confident that I’m in regulatory compliance?”

Develop new skills

Can we kill new skills? I don’t think we have enough info right now about what skills people will learn other than avoiding being sued in courts :)


Wednesday | may 19, 2021
3:00PM ET

Retailer Owning Tech vs Using Third Party: Why you should leverage your own Monetization Technology

In NYKG’s second installation of 2021, Crealytics CEO Andreas Reiffen speaks with Wayfair’s Doug Mitchell (General Manager, Media) about how Wayfair has achieved tremendous success in retail media while cutting out a great deal of inefficiency. One critical part of their success is that Wayfair uses their own monetization technology.

Doug mitchell
General Manager, Media at Wayfair
Andreas Reiffen
Founder & CEO, Crealytics

Highlights —

What our attendees say

“We really enjoyed NY KnowGO 2019. The panels were highly informative and it was great to meet and learn from expert speakers in the Retail Media space.”

Aylin Ersan
Retail Media Lead, Douglas
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