9am
Breakfast & Registration
10am
Andreas Reiffen, Founder, [New York] Know Go
Opening Remarks
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A New Era of Collaboration
As a Google and Amazon continue their attempt to dominate the shopping experience, brands and retailers need to come together to find a new way to collaborate and compete. Let's find out how.
10:30am
Scott Galloway, Clinical Professor of Mktg, NYU Stern
The State of Commerce: 2018
11:30am
The Digital Co-op Opportunity - Growth through collaboartion
Irene Kögl, Head of Digital Marketing, Crealytics
An exploration of tactics and strategies for brands and retailers in co-op advertising.
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About 80% of today’s co-op advertising dollars arespent offline. However, most retailers spend the vast majority of their addollars digitally. How can retailers close that gap and make their co-opdollars go farther?
1pm
Jerome Cochet, Global MD Media, Dunnhumby
How to Connect Brands to Consumers
1:30pm
Jackson Jeyanayagam, CMO, Boxed
Delivering Wholesale with Heart: The Millennial's Path to Purchase
2pm
Panel Discussion
Co-opportunity - Shifting Landscapes & Big Opportunities in Retail Media
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Co-op advertising was seen by brands as an unmeasurable yet necessary part of the retail mix. Then, of course, Amazon came along and upended expectations of the normal brand-retailer relationship. Now, it's all about transparency, measurability, and crafting new innovations in partnering.
Panelists:
Thomas Kozak, GM Site Monetization, Sears
Scott Hames, former CMO, Bed Bath & Beyond
Marco Steinsieck, Manager e-commerce and Advertising, Staples
Jerome Cochet, Global MD Media, Dunnhumby (ex SVP Advertising, Zalando)
Moderated by Nathaniel Brogadir, VP, Delivery.com (ex Criteo)
