NY KnowGO represents the very best in strategic know-how, tactics and networking for retail media.
We host regular webinars and events dedicated to better collaboration and bigger revenues.
Think of it as an insights factory for wholesale brands and retailers.
Beginning in April 2021, NY KnowGO is back with more illuminating speakers and content. In October 2020, we went virtual with Retail Media Month. Hundreds of brands and retailers joined our series for an in-depth look at Retail Media & Site Monetization.
In 2021, we’re back with more. Each webinar will have its own specific focus, so whether you’re a brand looking for advice on assortment strategy, or a retailer struggling to monetize your site, you’ll find crucial insight.
Get more details on each webinar below – sign up to get them straight to your inbox.
Our speakers are leading experts in a variety of fields, all intersecting in Retail Media. From former Director of the Bureau of Consumer Protection Lydia Parnes to Jonathan Craner, Senior Director of Media Partnerships at Overstock, our speakers are veterans of their industries with wealths of knowledge.
You’ll walk away from each webinar with key insights to crucial questions in Retail Media and site monetization -- from “Should I own my own tech?” to “Am I 100% confident that I’m in regulatory compliance?”
Can we kill new skills? I don’t think we have enough info right now about what skills people will learn other than avoiding being sued in courts :)
Our distinguished guest speaker Lydia Parnes is the former director of the Bureau of Consumer Protection (BCP) at the Federal Trade Commission (FTC). She’ll explore the legal guidelines surrounding Sponsored Product Ads and site monetization with Crealytics CEO Andreas Reiffen. They'll cover a range of topics from crafting a specific definition of sponsored advertising, to determining whether sponsored product ads must legally be marked as "promoted", to the macro legal issues facing ecommerce marketers in the retail media space.
“We really enjoyed NY KnowGO 2019. The panels were highly informative and it was great to meet and learn from expert speakers in the Retail Media space.”